CASE STUDY – STRATEGY ALIGNMENT
Strategy alignment and strategy implementation of a leading abrasives manufacturer
THE COMPANY
STARTING POINT
Globally leading German abrasives manufacturer
-
Strong position in the world-wide market for abrasives
-
Strong financial situation
-
Threatening innovative and price-aggressive competition
OUR APPROACH
-
Conduction of a strategy-workshop (SWOT-analysis/strategic options, product portfolio, product-/market strategies, strategic competences, derivation of measures)
-
Derivation of functional projects (functional strategies)
-
Coaching of strategy implementation (project management)
-
Moderation and conduction of strategy-review meetings
RESULTS
-
Concerted company strategy
-
Concerted functional strategies (R&D, production, marketing & sales, HR, finance)
-
Consequent strategy controlling and progress monitoring
-
Safeguarded strong market position in the following years