CASE STUDY – CORPORATE ASSOCIATION

Strategic repositioning of a corporate association in technical wholesale

THE COMPANY
STARTING POINT

Globally leading Swiss radio broadcasting/scientific applications manufacturer

  • Take over from a Private Equity company
  • Stagnating revenues and high losses in the year of take over
  • Necessary repositioning as a medium-sized company (strategy, structure, processes)
  • Revitalization of entrepreneurial spirit and individual responsibility

OUR APPROACH

  • Tight cash management
  • Conduction of a strategy-workshop (SWOT-analysis/strategic options, mission/vision,
    key activities, product portfolio, markets and customers, strategic action points)
  • Development of a business strategy (products, markets, competences, partner)
  • Organizational adjustments and process optimization
  • Strategy implementation, progress monitoring of measures and projects

RESULTS

  • Concerted company strategy and an efficient organizational structure
  • Positive cultural change with highly motivated managers and employees
  • Turnaround with 65 % revenue boost and breaken-even operating
    profit in the following year